March 2nd, 2012 by admin
For those of us that want to have a website that generates leads we can convert into sales here are a few tips to make the experience more pleasant for the user, which will hopefully result in more conversions.
- Shorter = Better
Don't forget that filling out a form on your website is optional and the user always has other alternatives, including your competitors. Instead of asking the user to fill out a complex series of questions that would give you every possible detail of every imaginable option, simply get their contact information and have a more detailed discussion over the phone or in person where you can qualify their purchase to them.
- Lose the CAPTCHA
Many CAPTCHA's are difficult to read and frustrating. If your form is getting hit with automated SPAM submissions, don't take it out on your users, take a few extra seconds per day to delete the SPAM and let them have an easy, stress free experience on your site.
- Provide Alternatives
Some people flat out don't like entering their information on the Internet. Always provide users with a phone number, email address or alternate means of contacting you.