I've never seen more confusion on what SEO is and what you can do to improve your site. As business professionals, we just know that SEO exists and that if we don't have it, it's a bad thing. However, treating SEO as a supplement couldn't be further from the truth. It's not like there's a magic solution out there that keeps your company forever relevant.

Lean mean code

Just like the human body, the better things you put in to your website the more you get out of it. Platforms like WordPress and Joomla are like processed foods. Although yes technically they work, you're going to get a far better result if you hand craft the code for your website.

At Atomic8Ball, we write lean mean code which means you're doing to get more out of your website and it's going to perform better online, because it's not weighed down by useless bloat that ends up making your website harder to use by your clients.

Lightning fast page speed

Who loves super slow websites?! Google knows this as well. That's why Google looks for the fastest, most responsive websites to deliver to their customers. Most people don't look at Google as a business but rest assured, they're going to deliver the best results to their customer base.

If your website takes longer than 3 seconds to load, nearly half your potential visitors have already moved on. At Atomic8Ball, we use Amazon's CloudFront Content Delivery Network (CDN) to provide blazing fast websites. A typical Atomic8Ball website loads in less than half of a second.
[ Source: https://www.thinkwithgoogle.com/articles/speed-is-key-optimize-your-mobile-experience.html ]

Security

Atomic8Ball websites are encrypted using a modern cipher suite. We use TLS 1.2, encrypted and authenticated using AES_128_GCM and using ECDHE_RSA as they key exchange mechanism.

Many older sites are still using the obsolete SHA1 cryptographic hashing function. This older encryption style is insufficient for modern transactions.

Mobile-friendliness

Atomic8Ball's websites pass Google's mobile-friendly check and are optimized for mobile devices. Why is this important? Searches that originate from mobile devices favor results that are mobile friendly. If your website is built with only desktops in mind, your relevancy in the mobile space is diminished.
[Source: https://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendlyupdate.html]

Keyword tuning and social media marketing

Like any good routine, it needs to be evaluated and modified to get optimum results. Just because you know a particular phrase in your industry, doesn't mean your clients are looking for it. For example, in the website industry we call proactive updates to your site "web presence management" however most of our clients search for "web design".

At Atomic8Ball, we proactively do keyword tuning on your website to make sure you stay relevant in your industry. We also meet with you on a monthly basis to talk about what's new, what's exciting at your company to ensure you consistently have fresh content on your site.

Fresh organic content

There's nothing worse than coming to a company's website and seeing that they still have it decorated for Christmas specials. Understanding that your website is a living, breathing entity, it's important to ensure that you keep feeding it fresh content that helps continue to make your website relevant.

At Atomic8Ball, we offer you unlimited updates to your site to ensure you there is never a barrier to you having the newest and best content for your site.